SEO Website Design
SEO website design adds another discipline to the build process. These days all sites should be created with SEO in mind and with SEO considered with the content. The client was a new SEO and digital company so all the t’s needed crossing and i’s dotting. Meticulous attention was paid to each and every pages SEO content rating. Careful crafting of the SEO titles and taglines making sure they contained the pages focus keyphrase to help the site perform as well as possible in Goggle SERPS. A favourable focus keyphrase density is also needed through the content to keep Google happy. All this plus writing in an active tone of voice and keeping sentences concise is just another part of the process.
The client wanted to portray an organic approach hence the natural style of image and video used throughout the site. A personal touch was also achieved through the illustrative approach to other supporting page elements. Video backgrounds were used to add movement and interest to the website design and stay on point with current website design trends.